Rhode Island: The Biggest Little State in the Union and a Younger John Koenig
So, I came up with and successfully pitched “We’re the Biggest Little State in the Union” slogan as a battle cry, what we call in hypnosis a “re-framing”. The slogan described our state. But it also gave us something to shoot for. The rest is history.
Rhode Island: The Biggest Little State in the Union
Became the Non-official RI State Slogan
I am honored to have played a role (however small) in our state’s view of itself. And today, though I still like New York and visit when possible, I love Rhode Island and still see it as big a place as our goals, dreams and imaginations make it.
By the way no one does anything like this alone. And I want to thank my good friend Bill Comeau (my boss at the time) and his friend Rob Carlson for the wonderful music that brought my slogan alive. But also need to awknowledge David DePetrillo, the Director of Rhode Island Department of Economic Development at the time Bill’s vision and support in bringing it through to its final form under the then Governor Garrahy.