Possibilities Hypnosis

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You are here: Home / Hypnosis Articles / The Biggest Little State in the Union

The Biggest Little State in the Union

What Rhode Island “The Biggest Little State in the Union” Means to Me 35 years Later

Today, as a full-time hypnotist, I help Rhode Islanders and people in Southeastern Massachusetts quit smoking, lose weight, make other important changes and train other hypnotists, but in 1981 I had a very different assignment to come up with a slogan to motivate Rhode Island.

In 1981, Rhode Islanders were depressed (or so some state funded research suggested). And why not? After all, Massachusetts was in the middle of its high tech “Mass Miracle”. Connecticut was…well…rich. Rhode Islanders felt like “poor little Rhody.” Economic problems. Corruption. And no respect.  
As a young copywriter at HBM/Creamer, my job was to fix it.
I had just moved to Rhode Island from New York. I had no prejudices about my new home state. I thought Rhode Island was beautiful and exciting. I found Rhode Islanders warm and intelligent people. I believed that great things were possible here for me and for my fellow Rhode Islanders.
In fact, I thought Rhode Island was as BIG as anyplace in the world. And I strongly believed as a hypnotist (employed as a copywriter for the state Department of Economic Development’s advertising agency) that the only limitations are those we place on ourselves.
So, I came up with and successfully pitched “We’re the Biggest Little State in the Union” slogan as a battle cry, what we call in hypnosis a “re-framing”.  The slogan described our state. But it also gave us something to shoot for. The rest is history.
And sadly that is what the campaign became: history.
At the time, I think the state had allocated a total budget of $30,000 (1981 dollars) for concept and production with the expectation of free media placement for Public Service Announcements.
The hope was that the campaign theme would catch on. And it did. Those old enough to remember the Biggest Little State, recall the PSAs (played free to the state) on local television stations and radio spots, bumper strickers, mugs and, of course, the t-shirts.
I then took the campaign theme and developed print aBiggest Little State in the Unionds promoting Rhode Island for tourism in paid advertising outside our state. The Biggest Little State meant something beyond our borders to attract visitors not just to our beaches but to so much more, from Trinity Rep and other Theater and culture to fine dining on Federal Hill, mansion visiting in Newport.
I am honored to have played a role (however small) in our state’s view of itself. And today, though I still like New York and visit when possible, I love Rhode Island and still see it as big a place as our goals, dreams and imaginations make it.
By the way no one does anything alone in advertising. And I want to thank my good friend Bill Comeau (my boss at the time) and his friend Rob Carlson for the wonderful music that brought my slogan alive. And to David DePetrillo, the Director of Rhode Island Department of Economic Development at the time for his and Bill’s support in bringing it through to its final form under the then Governor Garrahy.

Do you think Rhode Island should bring back
“The Biggest Little State in the Union” slogan, or not?
Click here to vote.

I am delighted that Benny’s has revived the campaign using the jingle Bill and Rob created based on my slogan back so long ago. Click below for a look. Guaranteed to put a smile on any Rhode Islander’s face. The Biggest Little State in the Union is alive and well. And I think you will agree that Steve Smith and the Nakeds bring a new energy to the song. Who knows? Maybe The Biggest Little State in the Union” will become official again.

My Promises to You

Commitment to Your Success: Whether you are interested in past-life exploration for personal growth or simply making an important change in your current life, my goal is your success – as you define it – giving you back your power wherever and whenever it is most important to you.

Accountability: You can count on me to hold you accountable to achieve the results you desire – whether it is changing a destructive habit (quitting smoking for example – or getting your food intake under control -or making an even bigger change in the way you think, act or feel) in a gentle and respectful but consistent manner

Empathy:  We are all human beings and share common challenges and goals: you can expect me to be genuine with you – treating you with the respect you deserve as a fellow traveler.

Laughter and Fun: I love my work and love a good laugh.

Miracles: I see and help create miracles of personal change every week – you can count on me to see possibilities for growth and genuine healing in your life – even places where you may have lost belief in anything ever really changing.

Imagination: See it and believe it and you can achieve it.

Click here for a link to my book THE HYPNOTIC COACH on Amazon.com – it explains my approach – you will get a free copy when you visit my office but here is the link on Amazon

of each hypnosis session for on-going reinforcement.

amazon.com

Or click here to purchase on amazon.com

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