How a Hypnotist Developed Rhode Island’s Unofficial Hypnotic State Slogan in 1981
I was younger then – a trained hypnotist but making a living writing advertising – and recently moved to Rhode Island.
Massachusetts was in the middle of its high tech “Mass Miracle”. Connecticut was…well…rich. Rhode Islanders felt like “poor little Rhody.” Economic problems. Corruption. And no respect.
As a young copywriter at HBM/Creamer and newly minted Certified Hypnotist, my job was to fix it….kind of to hypnotize our state.
I had just moved to Rhode Island from New York. I had no prejudices about my new home state. I thought Rhode Island was beautiful and exciting. I found Rhode Islanders warm and intelligent people. I believed that great things were possible here for me and for my fellow Rhode Islanders.
In fact, I thought Rhode Island was as BIG as anyplace in the world. And I strongly believed as a hypnotist that the only limitations are those we place on ourselves.
So, I came up with and successfully pitched “We’re the Biggest Little State in the Union” slogan as a battle cry, what we call in hypnosis a “re-framing”. The slogan described our state. But it also gave us something to shoot for. The rest is history.
And sadly that is what the campaign became: history.
Rhode Island: The Biggest Little State in the Union
Became the Non-official RI State Slogan
The hope was that the campaign theme would catch on. And it did. Those old enough to remember the Biggest Little State, recall the PSAs (played free to the state) on local television stations and radio spots, bumper stickers, mugs and, of course, the t-shirts.
I am honored to have played a role (however small) in our state’s view of itself. And today, though I still like New York and visit when possible, I love Rhode Island and still see it as big a place as our goals, dreams and imaginations make it.
By the way no one does anything like this alone. And I want to thank my good friend Bill Comeau (my boss at the time) and his friend Rob Carlson for the wonderful music that brought my slogan alive. But also need to awknowledge David DePetrillo, the Director of Rhode Island Department of Economic Development at the time Bill’s vision and support in bringing it through to its final form under the then Governor Garrahy.
Here are a couple of many print ads I wrote for the state to build tourism:
Here is a 1981 ABC News Broadcast on the Campaign – now you know the backstory and 35 years later many Rhode Islanders got to experience it all again thanks to Steve and The Nakeds and Benny’s campaign before Benny’s themselves became part of Rhode Island history – cooler than cooler and warmer don’t you think?
Ever wonder who pays the salaries of the 1,400,000 people employed by the US gambling industry?
That is an interesting question. Or who pays for the amazing luxury buildings the house the 1,000,000 slot machines in the United States alone? It takes over $100,000,000,000 in profits each year to pay for all of this and give the owners a profit.
Well, the answer is primarily the problem gambler – the heavy user consumer (aka the “gambling addict”).
I am writing this because a client mentioned to me that when her husband asked her whether she had asked herself “who pays for the casino and the people who run it?” and pointed out it was his and her money, it caught her attention and stated her journey on a personal change. Maybe it will do the same for someone reading this.
To my mind, there is nothing wrong with a little gambling fun now and then – but if your gambling has moved beyond being a harmless recreation – well, just look around you next time you are in a casino and realize you are paying for entertainment – the big money winners are (and will always be) the ones who run the place – not you or me stuffing our money into the one armed bandits.
Just a thought for the day.
I have to confess. Yes…well…i sort of am …though I don’t usually talk about it alot.
The Wall Street Journal ran an article this Week on the Effectiveness in Treating IBS (Irritable Bowel Syndrome) with Hypnosis (May 7, 2018)
The headline in the Health Section read “A Surprise Medical Solution: Hypnosis”.
The article began “Major hospitals are finding hypnotherapy can help sufferers of digestive conditions like heartburn, colitis, acid reflux and irritable bowel syndrome…”
If you are not a subscriber to The Wall Street Journal, you might want to take a look at the kind of research their report is based on. Click here for new of a pilot study published in March 2018 in the Journal of Advances in Medicine and Medical Research.
They conclude that “the hypnosis echography protocol can allow the patient to become the principal architect of the therapeutic result, and the doctor to considerably broaden the field of application of echography from the sphere of diagnosis to that of therapy. This approach can be a new therapeutic opportunity in the management of IBS patient.”
And that truly is what hypnosis and hypnotic coaching is all about – giving clients back there own power.
10-20% of people suffer from symptoms of IBS – if you are one I (or most any hypnotist I assume) would be happy to work in conjunction with your physician as part of your healing team. Click here for my new client intake survey if interested.